Trade Area Demographics

The City of Banning is ideally located in the middle of a regional trade area that comprises about 100,000 residents from 7 communities located within a 10-mile radius. As this residential population continues to increase, so does the demand for local service. There is an opportunity for economic expansion in all basic spending categories on the local retail/shopping center level.

The basic trade area for the city extends "from Y to Y," specifically from the convergence of State Route 60 and Interstate 10 to the west and the intersection of Interstate 10 and State Highway 111 leading to Palm Springs to the east. This area includes the Cities of Banning and Beaumont and the communities of Cherry Valley and Cabazon.

The residential population base is supplemented by the transient travelers driving Interstate 10 through the heart of the City. There are over 114,000 cars per weekday and significantly more on weekends, many of whom are destined for the Morongo Indian Reservation Casino and the cabazon outlet malls.

Claritas 2005 Ring Information

HIGHLAND SPRINGS/RAMSEY: 3 MILE RING 5 MILE RING 10 MILE RING

2005 Population:
32,001 53,218 120,634

2000 Census:
24,005 41,860 99,939

Growth 2000-2005
25% 21.60% 17.58%

Ethnicity:






White Alone 70.71% 66.24% 72.61%


Black
3.39% 5.58% 3.37%


Asian
2.91% 3.63% 2.30%


Latino Origin 30.88% 33.13% 30.86%

2005 Population by Sex




Male
47.76% 48.35% 48.49%


Female
52.24% 51.65% 51.51%

2005 Est. Average HH Income: $48,336 $48,994 $51,758

Est. Median HH Income: $37,487 $37,086 $38,834

Est. Per Capita Income: $19,307 $18,557 $19,185








2005 Est. Average Family HH Income: $56,520 $56,055 $59,703

Est. Median Family HH Income: $46,665 $44,996 $46,981

Est. Median All-Owner Housing Value: $190,028 $182,464 $179,903

2005 Housing Units Built




1999-Present: 3,573 4,957 8,998


1995-1998 739 940 2,009


1990-1994 1,507 1,936 4,255







SUNSET AVE./RAMSEY:
3 MILE RING 5 MILE RING 10 MILE RING

2005 Population:
31,678 51,504 92,927

2000 Census:
25,525 40,412 75,903

Growth 2000-2005
24.07% 27.44% 22.42%

Ethnicity:






White Alone 62.12% 64.91% 71.92%


Black
8.05% 5.74% 3.91%


Asian
2.38% 2.71% 2.39%


Latino Origin 33.74% 33.70% 30.24%

2005 Population by Sex




Male
48.55% 48.41% 48.55%


Female
51.45% 51.59% 51.45%

2005 Est. Average HH Income: $47,079 $48,092 $52,807

Est. Median HH Income: $35,902 $36,824 $39,709

Est. Per Capita Income: $18,118 $18,128 $19,707








2005 Est. Average Family HH Income: $53,529 $54,969 $60,612

Est. Median Family HH Income: $44,110 $44,713 $47,590

Est. Median All-Owner Housing Value: $181,451 $180,673 $182,561

2005 Housing Units Built




1999-Present: 2,845 4,830 7,554


1995-1998 740 909 1,680


1990-1994 1,310 1,916 3,381







22ND ST../RAMSEY:
3 MILE RING 5 MILE RING 10 MILE RING

2005 Population:
30,168 50,385 84,520

2000 Census:
24,535 39,582 68,274

Growth 2000-2005
22.96% 27.29% 23.80%

Ethnicity:






White Alone 62.41% 64.28% 71.55%


Black
8.15% 5.82% 4.14%


Asian
5.16% 3.86% 2.77%


Latino Origin 33.56% 34.04% 29.76%

2005 Population by Sex




Male
48.58% 48.47% 48.54%


Female
51.42% 51.53% 51.46%

2005 Est. Average HH Income: $47,255 $47,972 $53,679

Est. Median HH Income: $36,617 $36,656 $40,233

Est. Per Capita Income: $18,129 $18,056 $20,048








2005 Est. Average Family HH Income: $53,702 $54,918 $61,669

Est. Median Family HH Income: $44,529 $44,588 $48,227

Est. Median All-Owner Housing Value:


2005 Housing Units Built




1999-Present: 2,634 4,696 7,252


1995-1998 687 897 1,576


1990-1994 1,289 1,867 3,156







8TH ST./RAMSEY:

3 MILE RING 5 MILE RING 10 MILE RING

2005 Population:
26,020 40,302 74,060

2000 Census:
21,536 32,231 58,712

Growth 2000-2005
20.82% 25.04% 26.14%

Ethnicity:






White Alone 57.59% 62.59% 70.01%


Black
9.03% 6.67% 4.54%


Asian
5.79% 4.45% 3.01%


Latino Origin 37.22% 33.76% 30.02%

2005 Population by Sex




Male
48.99% 48.65% 48.49%


Female
51.01% 51.35% 51%

2005 Est. Average HH Income: $45,457 $48,146 $53,448

Est. Median HH Income: $34,723 $36,605 $39,424

Est. Per Capita Income: $16,385 $18,390 $20,072








2005 Est. Average Family HH Income: $50,944 $55,096 $61,344

Est. Median Family HH Income: $41,874 $44,586 $47,326

Est. Median All-Owner Housing Value: $160,231 $180,478 $181,180

2005 Housing Units Built




1999-Present: 1,901 3,655 6,882


1995-1998 389 829 1,411


1990-1994 777 1,613 2,861







HARGRAVE ST./RAMSEY:
3 MILE RING 5 MILE RING 10 MILE RING

2005 Population:
21,454 38,998 78,965

2000 Census:
18,240 26,549 51,353

Growth 2000-2004
19.39% 23.13% 26.76%

Ethnicity:






White Alone 51.50% 61.49% 67.97%


Black
7% 7.72% 4.91%


Asian
6.31% 5.08% 3.28%


Latino Origin 41.75% 33.31% 31.07%

2005 Population by Sex




Male
49.55% 48.58% 48.42%


Female
50.45% 51.42% 51.58%

2005 Est. Average HH Income: $44,285 $48,485 $51,592

Est. Median HH Income: $33,355 $36,770 $38,007

Est. Per Capita Income: $14,754 $18,439 $19,497








2005 Est. Average Family HH Income: $48,268 $55,349 $59,152

Est. Median Family HH Income: $38,676 $44,786 $45,890

Est. Median All-Owner Housing Value: $146,717 $178,960 $179,114

2005 Housing Units Built




1999-Present: 1,350 2,867 6,118


1995-1998 191 748 1,204


1990-1994 386 1,347 2,407